The Definition
The Oxford Dictionary defines iconic as 'relating to or of the nature of an icon; regarded as a representative symbol or as worthy of veneration. ' Relating icons as means of a representative symbol brings us to its relation within origin during the Byzantine empire of the first centuries AD. During this time, to ensure he was not forgotten, the emperor dispatched portraits of himself to the furthest corners of the empire. The portraits were a representation of not only his likeliness but also his power, despite his absence, to symbolise the unity of the empire under his mighty omnipresent rule. The early Christians of the Byzantine empire used this imperial portrait as a tradition to the sacred, adapting mystical interpretation of the religion to the illiterate population. These icons depicting figures such as the Virgin Mary, also originating in the Russian Orthodox Church, were created with great care and attention to detail. They were believed to have special powers and are a way to connect with the divine, promoting spiritual growth.
The question appears as to why the word 'icon' is used to describe modern objects and how is it that we all find acceptance in the usage of this word. May it be due to the change of the definition of the word throughout the years, or perhaps, could it be a deeper connection that exists within us and these objects that we cannot put into words. This would suggest that there is some innate mechanism which influences the way we perceive the things around us. If this was to be true, the point of interest is why this mechanism limits itself to a restricted number of products.
My Understanding
I, however, believe that icons are constructed through shared memories and experiences rather than formulated plans, which can be deeply connected to the formation of icons within the Christian origins mentioned above. Take Coca-Cola, this is a company that has a long history of creating memorable experiences for its customers. One of the ways it has done this is through its marketing campaigns, which have often been centred around themes of happiness, togetherness, and celebration. The most iconic Coca-Cola marketing campaign of all time is the "Holidays are Coming" campaign, which features a convoy of red trucks with holiday lights and a jingle that has become synonymous with the holiday season. This campaign has been running for more than 20 years and has become a beloved holiday tradition for many people around the world. In addition to its holiday campaigns, Coca-Cola has also created memorable experiences through its sponsorship of events and partnerships with popular brands. For example, the company has sponsored music festivals, sporting events, and other cultural events, creating a sense of excitement and celebration for attendees.
Great design is often what sets a product apart from its competitors, and can be the key to its success or failure. But what makes a design truly iconic, something that is remembered and revered long after it has been introduced?
There are a few key qualities, which in my opinion, tend to make a design iconic:
There are countless examples of iconic designs throughout history, from the Coca-Cola bottle to the Apple iPod. These designs have all stood the test of time and left a lasting impact on our culture and the way we think about design.
Do icons have an expiration date with the vastly growing era of technology around us? How have alterations of icons influenced the world around us?
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